3 Things To Avoid Para Hindi Ka Mag -Fail Sa Iyong Negosyo “Knowing and not doing is the same as not knowing” You need to make the mistakes, risk looking foolish, and invest in yourself and your business. In my experience, I’ve found that entrepreneurs fail to implement for one of the following three reasons: 

#1 Paralysis by analysis: they keep trying to learn more or get stuck chasing the latest bright shiny object in the hope that they’ll get everything perfect the first time around. You’ll never get everything perfect the first time. 

You only truly learn by doing. Don’t let perfectionism become a source of procrastination to you. If you’ve been putting off the building and implementing a marketing system for your business, then it’s time to plant that tree and get started immediately so that you can reap the fruits of your labor in the future. 

#2 Inability to delegate: business is a team sport. I don’t know of any successful entrepreneur who doesn’t have a team behind them. You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time. 

#3 “My business is different”: some business owners mistakenly think, “My business is different, this won’t work for me” or “My customers are different, they’d never respond to something like that.” 

As entrepreneurs, we only get paid for bringing value to the market—not for time. Sure, it takes time to deliver value but we only get paid for the value. If we deliver a huge amount of value to the marketplace, we get a huge payday.

The all-powerful video has been shown to not only attract large audiences–it also engages them, makes them feel, makes them act on those feelings. 

Success grew to the point that YouTube became the second biggest search engine after Google. 

But 2014 brought a power shift. Facebook Page owners, for the first time, were uploading more videos directly to Facebook instead of sharing from YouTube.

Facebook’s share of the video market has been growing ever since, forcing marketers to reconsider where to publish videos.

Before making a decision, it is important to define the criteria or metrics of video success and weigh them against the characteristics of each platform. 

4 Success Metrics To Consider: 

* Number of Views – How many people are actually watching your video? 

* Total Time Watching – Are people watching your entire video, or just the first few seconds before they move on to something else? When it comes to staying power, YouTube is the winner. 

* Engagement & Sharing – Are people watching your video because they want to? Are they commenting and/or reacting? 

* Conversions – Does your video actually lead your audience to make a purchase/visit your site/follow your call to action? 

You can entertain your audience no matter where you place your video, but when it comes to actually convert, who wins? 

Looking for an audience more suited to longer videos? YouTube. 

Are shares and comments more important to you than view count? 

Facebook. Want it all? Consider posting on both…

There are four main types of business systems you need to create, regardless of what type of business you’re in. You’re almost guaranteed to make a fortune.

If you can create scalable and replicable systems in these four areas of your business: 

#1 Marketing system: generate a consistent flow of leads into the business 

#2 Sales system: lead nurturing, follow-up, and conversion 

#3 Fulfillment system: the actual thing you do in exchange for the customer’s money 

#4 Administration system: accounts, reception, human resources, and so on; support of all the other business functions. 

Regardless of what business you run, these four functions will be relevant to you. Many small businesses get bogged down with fulfillment and administration while neglecting their marketing and sales systems. 

After all, no one is pressuring you with deadlines to get you to do more marketing. All the seemingly urgent issues generally fall into the fulfillment and administration functions. 

This causes a common situation in which the business is struggling, even though they might be offering excellent products and services. 

The problem is that customers don’t find out how good your products and services are until they have bought from you. 

And if your marketing and sales systems aren’t in place, they will never buy in the first place and find out how good you are. It’s a vicious cycle.

#DevGadhvi was born in a lower middle-class family, father a truck driver, mother a housemaker, an elder brother and grandparents.

Dev lived in a small town called Adipur (Kutch, Gujarat – India). Neither of his parents went to school. Dev grew up in a small house with cement sheets as the rooftop.

It was a corner house which was surrounded by people who were drunk, jobless, and good for nothing. Summer afternoons were so hot and having no air-conditioning or coolers, Dev had his own ways of keeping himself cool. He used to wet thin blankets and put them on himself to enjoy a cool afternoon nap. That was his homemade air-conditioner.

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YOUnique is a book written for you. It took me eleven years to write this, as everything written in it comes from experience. I have been in sales and marketing for many years. I also started a few businesses from manufacturing to retailing, from direct selling to food and hospitality. With all these experiences, it has been quite a roller coaster ride.

As Chinkee Tan would always say at the beginning of his talks, “Experience is not the best teacher, but other people’s experiences.” You don’t have to go through the failures of successful people if you listen to their advice. Your learning curve will be shortened. 

“The Bible says, God created man in his own image. 

However, philosophers reverse the process; they create God in theirs. God has made us unique and it will be very difficult to refuse that. What makes you and me different? This book helps us understand ourselves and others as well.”

One of the things that separate extraordinary businesses from ordinary ones is that they lead tribes, tribes of raving fans—not just customers. In your business, a tribe member is a special type of customer.

Most ordinary businesses stop their marketing efforts once they’ve converted a prospect into a customer (in other words, the prospect buys from them).

This sort of transactional thinking keeps them stuck and puts a firm lid on their business growth.

There’s often a big difference between what people want and what people need. In many cases, it’s going to mean you need to spoon-feed them through the process of getting results.

You may have the best vitamin in the world, but you need to make it taste sweet so the kids will eat it. That’s giving them what they want but also what they need.

Helping your customers all the way through to achieving results will have a big payoff for both you and them.

Not doing so will shortchange the both of you. Remember your goal is to create a tribe of raving fans—not just transactions.