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Think advertising is your vehicle

Remember, what gets measured, gets managed. Always measure your marketing campaign;

Example; You do a Facebook ads campaign and send out 5000 leads.

The cost of ads per lead you get is P10.

Out of 5000 leads, 1000 people respond (20% response rate)

Out of the 1000 people who actively engage your list, 20 people end up buying from you (2% closure rate).

From this, we can work out one of the most important numbers in your marketing—customer acquisition cost.

In this example, you acquired 20 new customers, and the campaign cost you a total of P50,000.

So your customer acquisition cost is P2,500 Your Product / Offer is 5,000 Your Total Sales is = P100,000 Your Profit is = P50,000

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