At the very least, ang pagsisimula ng iyong sariling marketing ay talagang nakaka pressure. Maraming dapat isipin, i-track, at isagawa, mula sa strategy hanggang sa implementation.
To tell you honestly, wala namang campaign na sa una palang ay pulido na o perpekto. And if this is your first time, siguradong marami kang matututunan tungkol sa marketing mula rito.
Ang sikreto? Recognizing these lessons and applying them to future campaigns.
Live.
Learn.
Use the knowledge you’ve gained. Repeat.
Let’s look at seven essential details you need to be aware of before beginning your own marketing initiative!
#1 Who and Why You’re Targeting
If you don’t know who you’re targeting, you can’t start a marketing campaign.
And having access to a thorough business intelligence report will be crucial for starting a successful marketing campaign in 2023.
A business intelligence report ay magbibigay sa iyo ng insightful information tungkol sa iyong audience, market trends, at competitor activity, allowing you to gain a thorough understanding of your target market.
Maaari mong mapili ang tamang tool at marketing framework for the future sa tulong ng data na ito.
#2 Establish the Worth of Your Offering to Your Target Market
“Because you can help them more effectively than your rivals, you’ve chosen your target market.”
Consider creating a list of target market pain points and solutions to help you and your team keep this question in the forefront of your minds whenever you create content.
Para sa mga real-time na document updates, gumamit ng Google Docs o Work OS upang gawin at i-store ang iyong mga documents.
Upang maunawaan ng iyong marketing team kung paano gamitin ang lists na ito during planning and implementing, be sure to include usage instructions.
#3 Your ultimate objective for the marketing Effort
It’s not a good idea to start a marketing campaign without a clear end goal in mind.
And this is why…
Get crystal clear on the main goal of your marketing campaign during the planning stage and use active language to describe it in depth.
Kapag nakatitiyak ka na sa iyong main goal, mag set ng smaller goals to aid in achieving it.
#4 Establish the Marketing Campaign Vision and the Required Content Assets.
Ikaw ay aware na sa iyong target market, kung paano mo sila maa-assist, at ang iyong end goal, ngunit ano ang overall vision ng iyong marketing campaign?
Binabalak mo bang makipag participate sa influencer marketing?
Gusto mo bang magsimula ng isang email marketing campaign?
Gusto mo bang gumamit ng mas malawak na Ad to take over Facebook at Instagram?
Dissect your overall vision and the content resources you’ll need to make it a reality.
#5 Resources, Materials, and Tools You’ll Need
Never ever start a marketing campaign if you don’t have a firm grasp on the supplies, equipment, and resources, it will require to succeed.
If you’re brand-new, think about asking a marketing expert for advice.
Magagawa nilang ipaliwanag ang mga additional resources na maaaring hindi mo pa alam bilang karagdagan sa iyong mga mahahalagang tool.
Kapag natukoy mo na ang mga resources and tools na kakailanganin mo, gumawa ng listahan ng mga ito.
#6 Who is responsible for organizing, launching, and observing
Alam mo na ang iyong target audience, kung paano mo sila matutulungan, at ang mga resources required to your campaign’s goal.
But who will actually plan, execute, and track your new campaign?
Who exactly is in charge and, if any, which teams will they be leading?
I think you might need the following individuals to assist with its launch:
- Copywriters
- Content writers
- Graphic designers
- Editors
- An operations director
- A managing editor
Makipag meeting sa iyong mga team para sa kanilang kaniya kaniyang roles at projects pagkatapos mong ma i-set ang iyong goal
#7 Organize your next steps after the campaign’s final phase.
Napaka uncommon sa isang marketer ang maglaan ng time at efforts para sa isang campaign at hahayaan lamang ito pagkatapos itong mai-set.
Marketers who succeed always have a follow-up strategy in place to enable them to maximize the results of their campaigns.
Seven essential topics were covered today na dapat mong malaman bago simulan ang iyong sariling marketing campaign.
Even though success is never guaranteed, knowing your audience and your end goal will help you select the channels, techniques, and content resources that will work best to produce an effective campaign.
Mula doon, maaari mo ng ma-monitor ang iyong progress, keep track of what worked and what didn’t, and apply your findings to future campaigns to make them more effective.
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