No wonder many love to leverage the power of social media. In an attempt to stand out in these networks, it is not unusual for marketers to make some mistakes.
At sa blog na ito, I e-explain ko sa inyo ang mga errors na dapat mo iwasan kung ikaw ay isang social media marketer.
#1 Having no strategy for using social media
Kakulangan ng Social Media Marketing Strategy.
Social Media Marketing Strategy ay ang pinaka mahalagang kailangan gawin pero ito din madalas ang nakakalimutan ng mga company owners.
They make the mistake of simply posting content on social media without having any sort of social media marketing strategy in place. As with any other marketing effort, social media optimization should be treated seriously.
Gumawa ng isang lists goals, mag set ng budget at easy-to-follow plan. This should clearly outline what you hope to achieve, kung paano mo kagustong ma measure ang iyong results at mga resources ng kakailanganin mo.
#2 Posting More or Posting Less to Increase Engagement and Reach
Avoid becoming overly post-happy!
Ito ang isa sa mga social media mistakes ng isang social media account.
Post-happy means, too much content or too little.
Well every platform ay may kanya kanyang needs, katulad ng isang beses sa isang araw sa LinkedIn, 3 to 5 times sa Twitter, at 1 to 2 times naman sa Facebook.
Para sa Instagram, magandang gawin dito ay mag post ng hindi bababa sa 2 to 3 beses bawat linggo at hindi bababa sa isang beses sa isang linggo. Mahalaga rin na mag post ng naka customize na na content sa bawat channel. Halimbawa, maaaring gusto mong i-share ang iyong mga business card sa iyong audiences sa Linkedin, ngunit sa Instagram, maaaring hindi ito gaanong mag-click.
At ito ang mga bagay na kailangang maiwasan kung nagbabalak kang mag market sa iyong social media account.
#3 Not Defining Your Target Audience
Hindi lahat ng tao sa social media ay magf-fit sa iyong account. Ang pagtukoy sa iyong target audiences ay hahayaan kang ituon ang iyong mga marketing efforts sa social media, sa mga taong talagang interesado sa iyong products.
However hard you work, if you do not know your audience, you will record lackluster results.
#4 Failing to Engage in Conversations
Hindi mahalaga kung gaano karaming mga update ang idinagdag mo sa iyong mga social media channel; Kung wala itong comment at share, nagsasayang ka lang ng oras. Kaya dapat kang maglaan ng oras para gumawa ng relevant content that people want to engage with — content that elicits conversations.
Kung ang iyong mga post ay walang engagement, baka kailangan mo ng mag isip ng isang magandang social media marketing strategy. At if ever na ma reach mo ang iyong target audiences, be sure to engage back.
A conversation is a two-way street. Respond to negative comments too. And remember to keep it cool; be polite and friendly.
Mahalagang idagdag na habang ine-encourage mo ang iyong mga followers na mag engage sa iyong brand conversation sa social media platforms, be sure that these conversations are positive engagement factors. Negative conversations about your brand will only damage your reputation.
#5 Not Acknowledging Mentions
Honestly, stories work. If you want to grow, ‘stories/reels’ are the shizz. But one of the common social media mistakes is not responding to the ‘mentions.’
A few other ways that you can use the story mentioned reply on Instagram is:
- Host giveaways
- Escalate things to customer support, if there’s a feature issue reported
- Quickly follow up with a personalized message
- Send customer satisfaction surveys and address issues
Also, when it comes to social media marketing campaigns, one of the most frequent pitfalls is not responding to or acknowledging story mentions.
#6 Promoting Yourself a Lot
Kailangan mong maging sociable kung gusto mong mag stand out sa social media.
Pero…… kung ang ginagawa mo lang ay mag promote ng mag promote sa iyong social media account, your brand will lose a lot of social media followers.
While brand promotion is crucial, be tactful about it.
#7 Not Boosting the Right Post
Madami pa din sa mga online business owners ay hesitant to promote appropriate sa kanilang mga audiences.
The best way to achieve this is to find the most popular post and then use the appropriate demographic filter to boost the marketing tools. This will promote your brand and speed up the sale of your goods.
Anu-ano naman ang mga risk factor to fail your social media marketing?
1. Delete customer reviews, comments, etc., unless they contain foul or other offensive language.
2. Not replying, especially to inquiries or reservations.
3. Send out repetitive content to everyone.
4. Consider that all platforms operate similarly.
5. Last but not least, failing to reveal the real person or people behind the brand.
Doing this can be your way out of making these and other social media marketing mistakes that might get you negative publicity.
I hope nakatulong sa iyo ang blog na ito.
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