Kung ikaw ang tatanungin, ano nga ba ang madalas na pinag kakaabalahan ng iyong mga competitors ngayon?
Ito ha.. bigyan kita ng clue. 😉
For sure, busy sila sa pag invest ng marami pang oras sa kanilang mga social media at lalo na sa kanilang mga kanya kanyang social media ads.
Alam mo ba kung bakit?
Ayon sa Statista, social media advertising spending in the Philippines is projected to reach US$499.10m this 2023. So by 2027, that spend is projected to hit a whopping US$617.90m! 😱
There’s a good reason for that; social media users keep rising. By 2027, it’s predicted that nearly 6 billion people will be using social media worldwide.
Kaya napakahalagang maunawaan ang halaga ng social media lalo na sa pag boost ng leads, drive brand authority at pag generate revenue.
Who uses social media?
Who uses social media? Let’s say, mas nakakalamang ang mas nakakabata.
84% ng mga marketer ay nagta-target ng mga Millennial sa kanilang social media strategy, na sinusundan ng Gen X (52%), at Gen Z sa 22%. 14% lang ng mga marketer ang nagta-target ng mga Baby boomer ayon sa HubSpot.
Boost Engagement on Social Media
Social media platforms were built for people to engage with each other.
Hindi ito naiiba sa iyong business. Dahil sa pagiging interactive nito, ang social media ay ang pinaka the best na channel para bumuo ng connections sa iyong mga followers.
You can get very personal by putting faces to names and enhancing your customer service efforts.
You can make people feel special when you speak directly to them and increase engagement based on feedback or comments by interacting and selling on social media through social commerce. Additionally, it offers a great chance to advertise sales, competitions, and breaking news. This may encourage further interaction with potential followers.
Of course, lahat ng ito ay nangangailangan ng pagpaplano para matiyak na makakagawa ka ng mgandang content para maging simula. Relevant posts, videos, and images will gain positive reactions, na makakatulong para maka encourage ng engagement, lalo na din ang pag share.
The graphic below shows the number of Social Networks of selected social media platforms:
Satisfy and respond to your customers
Everything adds to the customer experience. Social media can provide you with a real-time way to answer questions for your customers.
It improves relationships by allowing you to reply right away to their comments while creating real connections. This might be a scary prospect, but it is the best way to show you care.
By 2025, 80% ng mga customer service organizations will abandoned native mobile in favor of messaging, para sa mas magandang customer experience. Nangangahulugan ito na ang mga app tulad ng WhatsApp, WeChat, at Facebook Messenger ay magiging mas popular bilang isang paraan para makipag-interact ang mga customer sa mga brand.
Ang social media din ang magbibigay-daan sa iyo na malabanan ang negative occurrences gaya ng product recall o respond directly to negative press It allows you to be proactive, para malaman ng mga tao na alam mo ang mga isyu at mabilis ang aksyon mo dito.
Ngunit huwag din kalimutan na ang social media ay pwede ding maging venting channel, lalo na sa mga unhappy or unsatisfied customers.
Ngunit, kung mayroon mang customers na nag v-vent out ng kanilang issue sa social media tungkol sa iyong business or products, you have a chance to publicly reply to make things better.
This method is always preferred from a customer service point of view.
Build Brand Awareness Across Accounts
Isa sa mga importanteng dahilan kung bakit kailangan mo ng Social Media para sa iyong Negosyo. Ang BRAND AWARENESS.
Brand awareness is always important for your online presence.
Consider na 76% ng mga taong bumibili ay mga user-generated content, at ito ay 9.8 times impactful kesa sa influencer content.
The reason is that people trust other people and reviews, testimonials or recommendations can help build trust and influence purchasing.
Social media allows your brand to be brought into the light in an honest way, with real people standing behind your product and stating they love it.
Drive Brand Authority with Social Media
Authority is different from brand awareness.
Para ma-establish mo bilang isang EXPERT ang iyong online business, kailangan mong makapag build ng brand authority.
It nurtures positive image habang nag o-offer ka ng isang forum kung saan maaaring mag-interact ang mga customer at visitor. Iyon ay lalong mahalaga para sa question answering, being responsive and customer satisfaction.
Brand authority helps generate brand loyalty. In turn, it can provide free advertising for your business as people comment and like what you have to say or offer. This public interaction with customers shows you genuinely care about them and are customer focused. You also encourage customers to be more vocal and to help raise your profile in the minds of new followers.
Social gives your SEO a Bump
Social media is an important tool to improve your SEO. You can use your best existing content and incorporate it into your social media posts, giving you more bang for your buck.
Social Media can increase time on pages, increase inbound links, and decrease bounce rates—all of which are beneficial to search engines. In the end, it facilitates the sharing and liking of your content.
Additionally, as you share more, your reputation will rise and your brand authority will increase. Together, these factors persuade search engines that users have found your content to be worthy of review, which will improve your ranking.
Social Media helps you Sell
If none of these facts have you convinced, consider it more in dollars and cents.
Ayon ulit sa Statista, and social media advertising market ay pangalawa sa biggest market in digital advertising. The worldwide revenue of $226 billion in 2022 is expected to grow to $385 billion in 2027.
The fact is, ang mga comapany ay hindi mamumuhunan nang ganito sa isang paraan ng advertising na hindi nagbibigay sa kanila ng magandang results. Hindi lamang ito nakakatulong na palakihin ang bottom line (sales and revenue) but it boost brand awareness, drives engagement, at nakakatulong na magbigay sa mga customer ng channel to reach out and get back or solutions.
Kung anuman ang social media network ang iyong mapili, kailangan mong maintindihan ang iyong mga audiences, creating content that resonates and being active and present.
Value social media and you are bound to see results.
Become a Master of Social Media!
Habang patuloy na umuunlad ang social media, it’s important to know where to concentrate your efforts as a marketer.
The Facebook Ads Mastery Course will teach you to learn and master Facebook Ads, so you can grow your business, get more leads and increase sales.
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