Marketing is an activity that promotes a company’s product or service. It is very important in business because it serves as a bridge between you and your customers.
Kung walang marketing ang negosyo mo, paano ito malalaman ng mga mamimili?
At kung hindi nila ito kilala, paano sila bibili, right?
That is why, multinational firms invest millions in marketing budget. Alam nila na this will translate into sales and potential income will supersede the marketing expense.
Ngunit sa panahon ng Digital Age, especially ngayon that we are all at the mercy of this global pandemic, traditional marketing activities like flyers, posters, streamers and other POS (point-of-sale) materials will not be effective.
We need new marketing strategies to reach our target market.
It is VITAL to go DIGITAL.
What are 5 online trends you can consider?
Trend # 1: Facebook
This is the most popular platform. Ang galing talaga ni Mark Zucherberg no? Napagsama-sama niya lahat ng klase at lahi ng tao (babae, lalaki, bakla, tomboy, mayaman, mahirap, etc. Syempre, puwera alien)
Why is Facebook popular? Because it is very easy to use and almost everyone sa planet earth ay naka-subscribe na dito. Kaya nga na-uso na ang mga Facebook Pages at Facebook ads. Ito na ang ginagamit ng mga businesses ngayon to promote their product/service. More affordable than advertising on TV.
Trend # 2: SEO (Search Engine Optimization)
This is a process wherein your website is being “optimized” para makakuha ka ng organic or unpaid searches that will improve the ranking of your website in search engine results. Meaning, mas mauuna ka sa search page ng mga taong nagse-search sa internet ng category mo.
Boom! Ikaw ang unang makikita and chances are, ikaw na din ang unang magiging choice nila.
Trend # 3: YouTube
Sikat din ito na platform ngayon. If you want to personally engage your market at confident ka din naman in speaking in front of a camera, then this one is for you.
Maganda rin gumamit ng YouTube kung ang product or service mo has processes that you want to show that will convince your viewers to buy or if your brand can sell more effectively with pocket stories.
Trend # 4: Instagram
Instagram has more than 1 billion active users in a month and studies show that almost half of its subscribers have used the app to purchase a product online. Need I say more? Kailangan lang maganda or enticing ang mga photos na ipo-post mo para mapansin ito ng mga Instagramers.
Trend #5: Joining Affiliate Programs
Amazon. Lazada. Shopee. Shopify. eBay. Those are just some of the most popular affiliate marketing websites out there. Ano ang kagandahan kapag nakipag-partner ka sa kanila?
You don’t need to come up with your own website. Hindi ka na gagastos masyado sa pagma-market ng iyong mga products or services because they will do it for you.
They are the ones investing in marketing their sites para makilala. All you need to do is partner with them and make sure you have a promising product and an excellent customer service dahil ang magiging labanan sa mga ganito are GOOD reviews.
So, itabi mo na ang iyong mga lapis, papel at abakus.
Ilabas na ang mga laptop, ipad at pocket wifi (make sure may load!)
At simulan na ang iyong digital journey for your business. ?
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