Before you start doing anything to grow your business, you need to clearly understand who your demographic is…
Who is your audience,
What they really do, and
How will your business help and serve them?
Once na nag focus ka from how you can “sell the product” to how can I “solve my customer’s problems” … creating a marketing strategy becomes a whole lot easier.
I want you to think about all the times that you have had a problem and went to the internet to find a solution.
Here, I’ll give you a scenario…
Na realized mo na ang iyong car leather seat was starting to have an extra leather odor, kaya ka nagpunta sa Google at naghanap ka ng mga paraan kung paano ito aalisin.
You went to google for information on the problem and left ordering a leather seat spray kahit na alam mo naman na sa simula pa lang ay wala ka naman talagang balak na umorder ng kahit na ano.
Diba? hindi ka naman talaga naghahanap ng mga produktong bibilhin but you might have ended up stumbling online because the information that you have found led you to it.
That’s the beginning of creating a successful marketing strategy, understand your customer’s pain points then provide your product as the solution.
Ang isang malaking pagkakamali na ginagawa ng mga small businesses or kahit ng iilan sa mga large businesses, ay ang labis na pagkatuon ng pansin sa mga features ng produkto at kakaunti sa kung paano nila ma so-solusyunan ang aktwal na problema ng kanyang customer.
But the real thing… once you master knowing what your ideal customer’s true problem is you will be able to position your product brand as the solution.
The Next Step is Going to be Creating Targeted Content.
“A successful marketing strategy is all about targeted creativity.”
Hindi mo naman basta-basta ma-spam ang sinuman at mag expect agad ng malaking balik na kita sa iyong puhunan. Tama ba?
Instead, create content and then use your different methods of targeting to reach your audience.
Try to launch Social Media Campaign…
Nandyan ang Facebook Ads at Instagrams Ads para maideliver mo ang iyong content infront of the right people.
You can target your desired audience, based sa kanilang location, interests, edad, o alin mang factor ang iyong gusto.
Mr. Justin Graci, the Principal Marketing Manager of HubSpot mentioned that:
“Small businesses who focus on local search optimization/marketing, how-to YT Videos, and Instagram Ads will achieve their goals faster.”
Nakatira tayo sa digital world at ito ay simpleng patunay na ang iyong business ay nangangailangan ng presensya sa Social Media, and this is an essential part of your business’s marketing strategy.
Pero alam mo ba na ang Social Media is not the only way to get content for your customers?
Another great way is…
Building an Email List
-Building an Email List and then sending out a weekly newsletter is the other strategy.
Ito ang isang bagay na kailangan mo talagang gawin ng mas maaga and be consistent with.
Building an email list is so important because it is the best way to build a deeper relationship with your customers. They want to hear from you more than you realize.
Madami ding mga brand ang bumuo ng kanilang audiences gamit ang mga Social Media Platforms which are still great but we don’t own those platforms though.
So, if they disappeared, so would your audience.
Sa email lists, mayroon kang kontrol how often you can talk to your audience versus your content only reaching a small group of followers because of the Social Media Algorithms.
But…
It can be a bit tricky to get people to sign up for your newsletter because no one really likes to give out their email for free, so make sure that you are offering something of value and exchange for their email address.
Tiyaking mayroon kang mahalagang bagay na handang ibahagi kapag binubuo mo ang iyong mga email lists.
Kapag nagsimula nang lumago o dumami ito you have to consistently send out emails so that people don’t forget about you.
Ang isang Weekly Newsletter can include things like sales, exclusive content, or helpful information on a specific topic or a pain point.
If you are taking notes, make sure you write down that you’re not pushing your products in these weekly newsletters.
I repeat…
Not pushing your products in these weekly newsletters.
And the final part of the successful strategy for your small business is having an…
Actual Website or Landing Page
-Ito ay para sa mga customer na gustong mag purchase ng iyong products -the other point that HubSpot expert Justin Graci mentioned.
The key is to just start and have one ready to go before you begin running Ads or building your email lists.
Ang website ang tutulong sa iyong customer upang mapadali o agad mahanap ang mga napakahalagang impormasyon tungkol sa iyong Negosyo.
Ipinapakita nito ang iyong brand at siyempre, pinapataas ang iyong mga pagkakataong makakuha ng mga leads.
Your website is 24/7 so, sales can be happening at any hour of the day for your business.
Also, as your organic traffic starts to increase, you may even begin to show up in google search results if you have SEO-optimized websites. 😊
All right! so if you are a small business owner, here are the 3 strategies/takeaways that I hope you get from this blog…
#1 Figure out who your audience is and then put out targeted content and run Ads on social media
#2 Build up your Email Lists by giving your customers something of value first before asking for their email addresses.
#3 Have a good website up and running so that you’re existing and new customers have a place to go for any information they need about your business.
“Tandaan, ang bawat negosyo ay nagsisimula sa maliit, ngunit sa tamang diskarte, maaaring itong lumago nang mabilis. “
Thank you, guys, so much!
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