First things first, Before we get in into our main topic of why your business needs a CRM system.
Your question is What is a CRM system?
A CRM is an abbreviation that stands for Customer Relationship Management.
It is a software, a business tool na makakatulong sayo to manage your contacts, stay connected with the potential and existing customers or we called it email marketing and sales management.
Sa madaling salita ito yung tool na makaktulong sayo to nurture your leads, na pwede mo silang i-follow up by sending them a broadcast email about your business.
And lastly, you can tract your sales sa tool na ito.
Ok, now na malinaw na sayo kung ano ang CRM system, let’s proceed on the 4 reasons why your business needs a CRM system.
#1 Better Customer Experience
Kung meron kang CRM system sa website mo, you have the chance to know your prospects.
Understanding potential customers are the key to giving them good service which in turn results in strong customer relationships and new sales.
The more you know your customers, the more chances na pwede mo ipersonalized yung email na gusto mo ipadala.
Halimbawa ang isang potential customer, visits your site and nagsign up to what you offer. So, dito meron ka ng pagkakataon na magcreate ng relationship.
Through sending a personalized message, and providing more value to that particular customer. Like sending them informative content about your product or services.
Or kung sya naman ay isang customer na, maaari kang magpadala ng mga offers sa kung anong binebenta mo.
So dito you have the chance na magkaroon din ng repeat customer, referrals from existing customers, and becomes your loyal customer.
#2 Higher Productivity
Having a CRM system in your business helps you to do less administrative work. Makakatulong ito sayo para makapagfocus ka pa sa ibang bagay.
Isipin mo kung wala kang system or tool na magmamanage ng lahat ng process na kailangan mo sa business mo, at ikaw ay gumagamit lang ng excel or spreadsheets to track your customers.
Ang daming oras ang gugugulin mo at maraming oras din ang masasayang. And also CRM allows you or your sales representative to have more time on your customer inquiries, and needs.
#3 You Can Identify The Different Categories Of Your Customers
A CRM system will help you to identify the categories of your customers. Kung sila ba ay new leads, or already a customer or non-customer, a subscriber or non-subscriber.
Kapag may CRM system ka, its easy for you to identify your customers.
Kung alam mo na kung anong category sila, you will know anong klaseng email marketing ang ipapadala mo.
At makakatulong din sa iyo to focus on the right leads and to give more value.
#4 Greater Insights
A CRM system will help you to know the progress of your business.
Malalaman mo yung total number ng nagvisit sa website mo, malalaman mo kung magkano ang sales mo real-time on a daily basis, or monthly, mattrack mo kung kelan tumaas at bumaba ang sales mo.
So dito mo malalaman yung performance ng business or what we call conversion rate.
Thank you for reading this article, And I hope makatulong ito sayo on how to manage your business that will save your time.
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