If you’re somebody who’s struggling to generate sales then this blog is for you. We are going to talk about the 8 emotional triggers how to make people buy from you.
Did you know that people only buy a product based on their emotions?
Sa pagnenegosyo kailangan mo ng sales at para magkaroon ka ng sales ay dapat kang mag advertise.
So people will see what you are selling. And to make a sale is very hard for those who do not know how to trigger the emotion of the market.
Tandaan na ang isang customer ay bibili lamang sayo when they are triggered by emotions.
And buying is always an emotional decision, it is never a logical decision. Example na lang ay ang sarili mo, isipin mo kung anong product ang binili mo online.
What kind of emotion yung nafeel mo nung makita mo ang isang produkto?
Then think about what is the reason bakit mo sya binili.
So the whole aspect of selling products is a game of transferring your energy and emotion where is the person on the other side feels that emotion and makes a decision to buy your product.
Let’s discuss the 8 emotional triggers that you need to grow your sales.
#1 Fear
Nakaramdam ka na ba ng fear or takot kaya ka napapabili ng isang bagay?
Maybe it is affecting your everyday life. Katulad na lang ng unang pagputok ng covid 19.
Ang mga tao ay bumibili ng mga mask, sanitizers alcohol, at face shield.
Because of the fear na mahawaan at magkaroon ng sakit na covid.
Dumating pa nga ang time na nagkaubusan ng stocks sa market ng mga essential needs na ito
at may ilan din na nanamantala sa pagtaas ng presyo dahil alam nilang bibilhin ng tao ang mga yan dahil indemmand sya at dahil sa emotion of fear ng mga tao.
So fear is one of the emotional triggers to use in sales but you need to use it appropriately.
#2 Desire
People buy a product because they are inspired by their desire, or they want more.
For example, you have the desire to buy a new home. Gusto mo mag move in sa mas malaki at magandang bahay,
or kaya naman yung desire mo na bumili ng bagong kotse, gusto mong iupgrade. Or di kaya naman yung desire mo na bumili ng latest na gadget.
Because of this emotion, people make their buying decision. Make sure that your product triggers the desire emotion ng isang customer, depends on what product you are selling.
By the way, Fear and Desire are the 2 main emotional triggers in sales
#3 Save Time
One of the emotional triggers people will buy your product is when you offer something that can save time.
Katulad ng mga product na ginagamit sa kusina. Ginagamit sa pagluluto, yung nakakasave ng time to prepare the food.
Madalas natin makita sa mga supermarket yung mga nagdedemo ng mga ganitong product.
It attracts and triggers them to decide na bilhin yung product na makakatulong sa kanila na to save a lot of time.
#4 Cheaper
Isa sa mga reason bakit bumibili ang mga tao ay dahil mura ang isang product.
Hindi yan basta basta bibili ng hindi chineckeck yung same product na nakita nila at alin ang ang mas mura. Syempre bibili sila sa kung saan sila nakatipid or nakaless.
So kung ikaw ay may product or services na binebenta, much better to focus on the quality of your product and make the price reasonable for its price.
So one of the emotional triggers ng mga tao ay ang makamura or makatipid.
#5 To Be More Attractive
Ito naman ay kadalasan sa mga kababaihan, they usually buy a product because they want to be more attractive.
Like clothing, jewelry, cosmetics, beauty products health and wellness products, and so on.
So if you are in this industry, you trigger customers’ emotions of wanting to look more attractive. That the reason bakit sila bibili sayo.
#6 Happiness
Madalas naman natin makita sa mga ads yung hapiness in a form of toothpaste.
Nakakatawa di ba,syempre toothpaste ads yun so kelangan talaga ang makita ng mga tao ay yung smile ng isang model na labas ang ngipin.
But for some people, they buy this product because they feel happy. There is an emotion that triggered in those ads.
#7 To Be More Worthy
Some people buy a product because they want to be more worthy.
Ang mga tao na ito ay bumili ng isang product dahil naniniwala sila na na makakatulong iyon to be a better version of themselves.
So this emotion triggers them to buy your product because they want to be more worthy.
Halimbawa ng mga educational books, ebooks, online courses, and trainings.
#8 For The Story
One of the reasons people buy a product because of the story. If you inspired people by sharing your story and how you become successful in your career.
One of the emotional triggers that drives them to buy your product.
Kung yung industry mo is by selling digital products with the same formula na ginamit mo to achieve your goals. And to teach people how to get the same result.
These are the powerful emotional triggers you can use to sell and advertise your product and services. I hope this blog is useful for you.
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