Hey guys, In this video ipapakita ko step by step on how to set-up a #CBO or young tinatawag na #CampaignBudgetOptimization.
Ano nga ba ang Campaign Budget Optimization?
Campaign budget optimization is a new Facebook feature that optimizes the distribution of your campaign’s budget across the ad sets within that campaign.
This means Facebook will automatically and continuously find the best active opportunities for results (based on your objective) across your ad sets and distribute your budget in real-time to get those results. It’s important to avoid confusing CBO with conversion optimization.
The latter is when you use the Conversions objective and Facebook optimizes the ads within your ad set. CBO, however, sets the budget at the Campaign level and then optimizes at the Ad Set level to find the most effective ad sets.
That’s why you end up with a higher number of conversions at a lower cost per conversion, which increases your return on ad spend (ROAS). If you have anything question, Let me know below!