Dahil sa Covid-19 pandemic, nagulo ang ekonomiya ng buong mundo kasama na dito ang Pilipinas.
Kung ikaw ay business owner or marketer, malamang isa ka sa mga kabado kung ano na mangyayari sa negosyo mo.
Marami kang tanong sa sarili – kung mag-aadvertise ka pa rin ba o hindi. Kung oo, anong klaseng marketing initiatives ang gagawin mo?
What communication will work for a target market that is as affected as you are in this crisis?
Let me tell you now that you should continue to market your products or services even in a small scale. Ito ang makakatulong sa iyo na hindi tuluyang magsara ang business mo.
But you have to be wise in choosing how to do your marketing. What works at this time?
1. Social Media is the Way To Go
Lahat ng tao ngayon ay nasa bahay dahil umiiwas sa virus. At dahil dito, lumakas ang paggamit nila ng internet and there is a huge surge in social media usage. Halos lahat ay nasa Facebook o Instagram araw-araw. That is why, this is the perfect time to advertise in Facebook as there is an increase in the amount of available impressions and ad capacity to reach target audience due to the influx of traffic.
2. Increase Market Share
Kapag ang isang bansa ay nasa krisis, karamihan ng mga businesses ay tinitigil ang kanilang mga ad campaigns at marketing activities. Tinutuloy na lamang nila ang mga ito kapag business as usual na. That is one of the main reasons why you should advertise in Facebook at this time dahil nabawasan na ang kahati mo sa market share. Take the road less traveled. You will get more recognition and hopefully, recall in the long run.
3. Go for Brand Awareness Ads
Ang mga ganitong klaseng ads sa Facebook ay nag-gegenerate ng maraming impressions sa target audience mo para siguradong maalala ka nila. Affordable ang Brand Awareness Ads and you should use this if you believe na mas kailangan ng business mo ngayon ng awareness instead of conversion.
4. Serve Now and Earn Big Tomorrow
Alam na natin na we should continue advertising our business and Facebook is the sure way to go. Pero dapat maintindihan din natin na equally important yung how our target audience will perceive us with our chosen marketing efforts.
I recommend na mag-focus muna tayo on being of more service to our customers rather than hard sell. May binebenta ka? Magbigay ka ng discounts or even freebies. Kapag ginawa mo ito, they will admire you for it lalo na ngayong crisis at maalala ka nila in the future. And when the time comes, they will definitely prefer to buy from you because they remembered your thoughtful service.
Lahat tayo ay pinagdadaanan ngayon ang crisis na tinatawag na Covid-19 pandemic.
Remember that you are not alone.
I am here to offer you helpful insights, tips and inspirational stories to help you thrive in your life.
Sana ay nakatulong ako sa iyo ngayong araw na ito.