In the Philippines, halos lahat ng tao ay nasa Facebook. From morning commutes to late-night scrolling, your customers are online waiting to see something worth their attention. Kung business owner ka o aspiring media buyer, Facebook Ads is still one of the fastest ways to generate leads and sales this 2025.
In today’s blog, I’ll show you the top 5 Facebook Ads trends you can apply right now to grow your business or sharpen your media buying skills.
1. Use Multiple Ad Formats, Not Just One
Static images are okay, pero hindi sapat. Facebook’s algorithm rewards advertisers who keep audiences engaged. Try:
- 🎥 Short videos (6–15s product demo)
- 🖼️ Carousel to showcase multiple offers
- 📱 Reels/Stories for vertical storytelling
Action: Create at least one new video ad this week.
2. Speak the Local Language
Taglish works wonders. Ads that feel authentic and localized convert better. Example:
- “Gusto mo bang makahanap ng more customers kahit ₱200/day lang sa ads?”
Action: Rewrite your best ad in Taglish, test it against your English version.
3. Upgrade Your Tracking with CAPI
Privacy updates = less data sa Pixel alone. Meta’s Conversions API (CAPI) helps track events more reliably. This means:
- Better optimization
- More accurate cost per lead/sale
- Stronger campaign reporting
Action: Ask your web dev or use Shopify/WooCommerce plugins to connect CAPI today.
4. Test Small, Scale Smart
Huwag agad big budget. Facebook Ads is about data + discipline.
- Run 2–4 creatives per ad set
- Test one element at a time (image OR headline OR copy)
- Scale winners by +20–30% budget
Action: Launch a ₱300/day campaign with 2 creatives. Watch CTR and CPL for 3–5 days.
5. Know the Numbers in the PH Market
Filipino CPC and CPM costs are among the lowest in Asia, but rising. Knowing benchmarks helps avoid overspending.
- CPC: ₱5–15 (varies by niche)
- CPA/Lead: ₱50–₱250 typical for MSMEs
- ROAS target: at least 2x–3x return
Action: Track your real cost per lead vs. these benchmarks.
Key Takeaways
- ✅ Diversify ad formats to stand out.
- ✅ Use Taglish and local hooks for stronger connection.
- ✅ Set up CAPI for accurate tracking.
- ✅ Test small, scale winners.
- ✅ Compare results with PH benchmarks.
👉 Gusto mo bang matuto pa ng step-by-step Facebook Ads strategies?
“Don’t wait for the perfect campaign. Launch today, learn tomorrow, scale next week.” 🚀