* Why you should never try to sell directly from an advertisement and what to do instead? 

* How to transition from “hunting” to “farming” and ensure you always have a full pipeline of new business. 

* Why you shouldn’t treat all prospects equally. 

* Why some businesses get a constant flow of leads and prospects while others struggle. 

* How to be seen as an expert and authority by your target market. 

Imagine yourself as a hunter. You wake up in the morning, gather your weapons, and head out to the hunt. Some days, you come back with a kill and your family eats a feast. 

Other days, you come back empty-handed and your family goes hungry. The pressure is on every single day to hunt successfully—it’s a constant battle. Now imagine yourself as a farmer. 

You plant your seeds and wait for them to be ready for the harvest. In the meantime, you nurture them and treat them with care. 

You water and tend to your crop. 

When they’re ready, you start harvesting. In my experience, most businesses are hunters, not farmers. 

After doing this, the sale comes (if it’s right for them) as a natural consequence. 

This will take a mindset! 🙂