5 HUGE Digital Marketing Trends this 2022

What trends dominated the internet over the last year and are only going to get hotter in 2022 and beyond?

Come along with us as we count down the 5 huge digital marketing trends to keep your eye on this year.

I will help you understand the world of marketing, copywriting, and freelancing, so you can create a business you love, find the freedom you deserve, and live life on your terms.

These are the 5 biggest digital marketing trends, to watch out for this 2022 and beyond.

Starting with number 5 and ending with the biggest one of them all.

#5 LESS SEO and more VALUE

So in my opinion, this isn’t so much of a marketing trend as it is a marketing fact. Over the last couple of years, there was a lot of focus placed on the importance of SEO and webpage optimization.

Everybody was talking about SEO this, and SEO that…

“Oh make sure you’re optimizing your website or you won’t get any attention and you won’t get any sales.

Don’t get me wrong SEO peeps.

Because I will be the first one to tell you that… YES if you can optimize your website, sales pages, and blog post for search engine traffic without sacrificing the value of your content and messaging then that is amazing… you should absolutely be doing that.

But here’s the real picture and what smart marketers already know.

SEO is not, and will never be more important than the value you deliver.

So if the content and messaging you deliver are valuable in and of themselves, that is the number one and always the most important thing. And SEO and optimization are secondary.

And this is even more true than now than ever before because here’s the thing, right?

Those algorithms we know and love to hate are getting smarter and they change over damn time. Which means are getting really hard to trick or hack the algorithms and search engine in your favor?

So instead of racking your brain on what keyword density will land you on page one of Google, or playing a game with algorithms, focus instead on what really matters to your customers and the value they walk away with after visiting your websites. Right?

Google is prioritizing quality authority content about all, so this is truly the most important SEO tip of them all and it is a marketing trend that will never go out of style.


So, influencer and content marketing have been growing steadily for years.

It is a trend that continues to grow on an astronomical scale.

According to the IPA, the Institute of Practitioners in Advertising, after the pandemic hit, the advertising industry saw about a 20% decline, whereas influencer and content marketing enjoyed a 46% increase.

I mean, consider this for a second, right?

Influencer Marketing was only working for approximately $1.7billion in 2017. But in 2021, influencer marketing racked in approximately $10.24 billion. That rate of growth is insane and it is the proof you need that this stuff works.

But why does it work so much better than traditional paid advertising?

Well, for the simple fact, that people trust people right way more than they trust advertisements run by big companies.

It’s the good old-fashioned word-of-mouth concept tailored for the 21st century of online connection.

So, seeing influencers or just any other human, in general, using a real product in the real life and saying good things about it is one of the best ways to showcase social proof for any brand or business today.

So, this year, take full advantage of influencer marketing and user-generated content anywhere and everywhere you can.

Your influencer doesn’t need to have a following of about 100K IN ORDER TO BE EFFECTIVE.

Remember that virtually any video testimonial you can get from a real-life customer works just as well.

So, consider asking some of your best customers or some of your client’s best customers or previous students for video reviews or testimonials.

Another option is to invite your past customer to promote your product or services as an affiliate. That way they feel incentivized to talk about and openly promote your products and services because they’ll get a commission on the backend.

The catch here though is to remember that your affiliates and influencers need to be legit sources.

You know, people who have actually taken your course, or tried your products and loved it. People who are genuinely excited about promoting your products will deliver the bests results every single time.

#3 LinkedIn is GROWING


I know right.

Maybe you already knew this, but LinkedIn has never really been one of the big guys when it comes to social media platforms. (Mostly because it’s geared toward a very specific market, professionals looking to connect with other professionals.)

But recently, LinkedIn has seen massive growth in its active user and platform engagement.

Don’t believe me? Just take a look at these stats.

LinkedIn saw a 55% increasing convo among connections in 2020.

Content Creation on LinkedIn increased by 60% in 2022.

And LinkedIn live streams increased by 437% in 2022.

So, the rise of online freelancers combined with the new features of LinkedIn has matched. This platform should absolutely be part of your marketing strategy in 2022 and beyond.

Next steps, trend…


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Online events like webinars, masterclasses, and lives, are one of the most popular ways for people to connect with the brands and businesses they follow no matter where in the world they are…

Video and Online Events have been on the rise for years and listen up, 2022 will be no exception.

I know this is probably a trend that will be hard for some of you to get behind, I mean, do we really have to put our faces on the video to get ahead in this digital marketing age?!

Well, the data says, YES you definitely should be showing your face in front of your audiences if you want to stay alive and thrive this year.

Video continues to be the most engaging form of online content.

So, in 2022, 96% of consumers increased their online video consumption.

9 out of 10 viewers, that’s 90% of viewers said they wanted to see more videos from brands and businesses. And it’s estimated that in 2022, the average person will spend 100 minutes per day watching videos.

So, COPY might be queen.
And CONTENT might be king!

But no matter which form of online marketing you’re conducting, video reigns supreme.

Now we are moving on to the number one trend…

Can you guess what it is?

#1 is EMAIL yes… EMAIL!

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Hey, remember that massive global server crash that happened back in October 2021? That took down Facebook and Instagram, and WhatsApp like for an entire day?

Yeah, for an entire day, businesses, brands, and marketers, everywhere were completely disconnected from their online audiences and social followings!

Well, that’s server crash was a major eye-opener that many digital marketers needed.


This means that when a server crashes or worst-case scenario, the platform just shuts down together, and you lose all those leads, all of those followers, all of those customers, all of those eyeballs. Right?

But, 2021 woke us up to the reality, that email marketing is currently and always will be the single best way to market your brand or business, increase your revenue, and cash in on more conversions.

It is better than paid advertising.

It is better than social media.

And it is better than organic traffic than you would get from SEO.

Here are some stats to prove it.

It is estimated that there are 4 billion active email users right now and that number is projected to grow up.

Email Marketing consistently delivers the highest ROI all marketing channels earn an average of $42 for every dollar spent.

(And if you don’t want to do the math on that, that’s of ROI of 4200%.)

And according to MarketingSherpa, email is still the most preferred marketing channel that consumers want businesses to communicate through.

Yes, even the Millennials and GenZ’ers, preferred email to social media for a brand to customer communication.

And not only is email your consumer’s favorite way to communicate with you, but it should be your favorite too because your list is yours, it belongs to YOU.

It is an asset that you had in your business.

So, the number one marketing trend that you need to pay attention to in 2022 and beyond, is Email Marketing.

You should be emailing your lists on a regular, and consistent basis.

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